This week on the Online Marketing MBA course I looked at tailored business tools. I found out exactly what they were and why they are essential to my business, I even learned how to create my own unique and completely tailored business tools too! Firstly though, I wanted to highlight another issue which is quite ...…
Today I want to talk about creating business tools and why they are the key to connecting the dots. This week’s lesson was particularly relevant to me on a couple of levels. First, I have been consulting in one way or another ever since I left corporate America in 1990. I have competed against large ...…
Tonight I’m pondering a cooking experiment. I’m not much of a cook but I do like watching Chef Ramsey yell at people trying to cook on tv. My cooking experiment will involve a few key ingredients: Tilapia (I just discovered eating farm raised Tilapia may be worse than eating red meat due to its high ...…
Different kinds of customers When thinking about customer value, I come to the conclusion that it is much more than just the money you can earn, but the kind of relationship you built with them. Personally, I find a lot of value in great customer feedback, getting referrals and probably most important, being helpful to ...…
Essentially I have been stripping my business back to its basics in the last week to ensure it is simple and marketable. Simple does not confuse my customer, they know what I am focusing on and they are likely to remember what I do because I am only asking them to remember that I do ...…
This week, we were asked to watch a video by one of Dee Kumar’s favourite authors, Malcolm Gladwell. The main purpose of this I feel was to cement exactly how important last weeks lesson was. Honestly speaking, I didn’t really need reminding, I saw the massive potential last week, however the video was still very ...…
As I continue to study Dee Kumar’s Online Marketing MBA, I can only equate it to Christmas. A weekly Christmas without the hassle of having to buy your Aunty Velda a gift. Dee Kumar’s course gives me a new gift each week. A spectacular nugget of information that I can use towards increasing my businesses ...…
Lessons on systems Last week a friend of mine recommended the book “The E-myth revisited: Why Most Small Businesses Don’t Work and What to Do About It” by Michael Gerber and I give it my full recommendation. While I am not through with all of it yet, there is one major flaw pointed out by ...…
There are three key take aways for me from the lessons of last week that I can immediately implement in my business. You’ll need to sign up for the Online Marketing MBA to understand the details, but for me, the further I drill down on who my target market really is, or more precisely, who ...…
I was really excited about my business this week because it is starting to become a business and not a job. That was my overriding lesson from the Foundations course that I failed to look on it as a business and had created a very demanding job for myself and one with no real potential. ...…
