Increase the conversion rate of your website almost instantly.

Trust x 12 What a Powerful lesson that taught us how to increase the conversion rate of your website almost instantly!

I have to say it is wonderful to get back to our Online Marketing MBA course after the summer break. {Editor Note – Only course blogger have a summer break!} Yet delighted as I am to get back to work, I knew that at some point and sooner rather than later we would have to work on sales pages and conversions.

Sales pages have always been my bugbear. I have never managed to write a successful sales page although I do understand that it has to convert, and some of the factors that make it convert. To learn to make better conversions was my main reason for coming on this course.

At the end of the last term we were asked to decide on one business model for the rest of the course and I chose to work on my products because Sales pages are my weakest area, and there is no point in picking Dee Kumar’s fantastic breadth of knowledge if I don’t utilise what I learn and act on it. I am a firm believer in the fact that actions count, even wrong actions, because you can always correct a mistake.

I approached this week’s video with a little trepidation because, I guess the anatomy of a sales page has always eluded me and it is sometimes frightening to me and I shy away from it. It has always been too far outside of my comfort zone to tackle it. I understand the principles that make traditional copywriting work, but they have never worked well online for me.

A good sales page is crucial, because I know my potential customers have to make their own mind up. My problem has always been that my psychological training tells me that people in general buy on impulse because you have appealed to an emotional pull in the buyer. Many people have bought things they neither want nor need because of the empathy in a sales page.

So I approached this week’s lesson with a pit in the bottom of my stomach. Eight minutes into the video I realised that Dee was thinking about a sales page the same way I did with the shortfalls in the traditional methods. So the sweating in my hands decreased and I decided to go with the flow and just learn.

True enough Dee goes on to say that he had studied and had experience of billion dollar sales pages and direct surveys. Well that will do for me. As is normal Dee Kumar’s explanations were blindingly simple. Even I could not miss them. His views on reviews were so obvious, what a fantastic statistic! {Editor Note – Dee Kumar does not simply give advice in this video – he backs it up with researched statistics}

Thanks so much for telling me how to build twelve times more trust. I knew your described method worked, but I failed to understand how simple it really was in practise. It was so easy I realised that I could use it anywhere even on my affiliate blogs, it was not restricted to a sales page. By the time I was thirteen minutes into the video I was sitting on the edge of my seat, as the point was rammed home.

What a superb idea, where to position testimonials Dee style. Such a clever and another blindingly obvious strategy, which I had completely missed! Once again I was left thinking how stupid is it possible to be? Your placement idea was ingenious. In fact I went off to change my sales page half way through the video. It was not difficult, that little tweak would definitely make me more sales.

All the statistics were fascinating but the Bass Pro study was really eye-opening especially the second part. That was a jolt to my system, the first part I knew but the second had me hopping up and down with excitement. As usual your simple clear focused way of teaching reinforced what we already know and managed to stamp your own insightful method of looking slightly out of the box. As you state just one of your pages increases your sales page. So I had to stop the video a second time and go and have a look. I raise my hat to you Dee, simple but deadly effective.

The branding aspect of the lesson was so funny, I had noticed those banners on your site, but as you have seen I can’t always fill in the dots. So I am off to create my own. The seals of association are another great idea to increase credibility in both myself and my business. I have in the past avoided them but loved your ideas on how to use them, subtle but there, understated, but there! As usual Dee’s perspective is magnificent.

By the time I get to my homework, I can’t wait, because I had the fear removed from a sales page. I just had to make my sales page clearer and move my price. I have yet to find my S of A, for my industry but I am working on that.

Thanks Dee for the usual precise and simple instructions that allow us to remove all the extraneous matter and junk. Looking forward to the next lesson of Online Marketing MBA.