So it’s time to really step up the gears. Scaling up is all about putting together systems which allow you to see exponential growth. These include systems which should be there in a good launch and also:
- Reviewing and analysing your business, people and systems with a view to identifying gaps and improvements to push towards greater success
- Customer and market analysis to understand how your customers buy and test assumptions
- Creation or improvements of Brand awareness and PR campaigns (teaching you the secrets of virality)
- Marketing campaigns creation with positive Return On Investment (ROI)
- Using influencers to really scale awareness of your brand
- Ensuring the company is Data Driven with the right people in the right places on the right incentives to promote success
- Aiding the mindset and governance changes as companies grow.
- and of course helping you evaluate business issues as a neutral non biased sounding board – helping you make better decisions.